This is the main question we get asked by customers who have had bad experiences with PU bags and purses in the past.
Firstly there are various grades of PU and it is worth spending the extra money, to get a bag made from a quality PU material.
PU or faux leather is harder wearing than real leather in many ways, but just like leather, it doesn’t take kindly to prolonged exposure to heat or sunlight.
The ultraviolet rays in sunlight eventually start to break down the molecular structure of the material making it brittle and causing it to crack.
Avoid leaving your bag in your car on a hot day or exposing it to direct sunlight for long periods and it will stay free of cracks.
Leaving your bag on or near hot radiators and other sources of heat may also spoil the material over time. You can protect your bag by applying a small quantity of a leather conditioner or baby oil – but go easy. PU is less absorbent than leather and may become greasy if you overdo it. Wipe off any excess with a clean, dry cloth.